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Terms and conditions of use
BATClub.co.uk Terms and Conditions of Use
These terms and conditions of use (the “Terms”), together with the Cookie Policy, Privacy Policy and the Terms of Sale, apply to your use of the website at www.BATClub.co.uk (the “Website”).
The Website is accessible only once you have registered a business account on the Website and fall within one of the two categories of retailer set out in section 2 below (“you” and “your”, as applicable).
Please read the Terms carefully before using the Website. If you do not agree to the Terms, you must not use the Website. We recommend that you print a copy of the Terms for future reference, but please note that we may make amendments to these Terms from time to time in accordance with section 7 below.
The Terms refer to the following additional terms, which also apply to your use of the Website:
- •Our Privacy Notice https://batclub.co.uk/legal/privacy-policy, which explains how we collect, use and store your personal data.
- •Our Cookie Notice https://batclub.co.uk/legal/cookie-policy, which sets out information about the cookies on the Website.
- •If you purchase goods from the Website, our Terms of Sale https://batclub.co.uk/legal/terms-of-sale will apply to such sales.
By accessing, and using, the Website you acknowledge that you have read, understood, and agree to be bound by these Terms.
1. Who we are
- •The Website is owned and operated by British American Tobacco UK Limited, a company registered in England and Wales under company number 02346565, with registered address at Building 7, Chiswick Business Park, 566 Chiswick High Road, London, W4 5YG (“BAT”, “we”, “our”, “us”, as applicable).
- •Our main trading address is Building 7, Chiswick Business Park, 566 Chiswick High Road, London, W4 5YG. Our VAT number is GB490572474. We are a limited company.
- •To contact us, please email us at batukb2b@bat.com.
2. Who can use this Website?
- •Individual consumers are not permitted to use this Website.
- •The Website is available only to retailers who fall under one the following categories: (i) retailers who contract with BAT under a separate pre-existing rewards agreement (an “Existing Retailer”); or (ii) retailers without pre-existing rewards agreements with BAT (a “General Retailer”).
- •Existing Retailers will have access to the full range of rewards systems, as more fully described in their pre-existing rewards agreement.
- •General Retailers may earn limited rewards points and may use such points for specific purposes under the terms of the specific earning mechanism. They will only have access to a limited range of the incentives, offers and functionality available through the Website.
3. We may suspend or withdraw the Website at any time and for any reason
- •The Website is made available to you free of charge.
- •We do not guarantee that the Website, or any content on it, including but not limited to our loyalty schemes and points earning features, will always be available, or that you will have uninterrupted access to all features and functions at all times.
- •We may suspend or withdraw, or restrict the availability of, all or any part of the Website for business and operational reasons at any time without incurring any liability to you.
- •We do not guarantee that the Website will be secure or free from bugs or viruses.
4. Your use of the Website and security
- •When registering for, and using, the Website you must:
- comply with all applicable laws and regulations;
- confirm you are at least 18 years old to hold an account with (or be a user of), and access, the Website; and
- provide accurate and complete information during registration and use of the Website.
- •You can manage your outlet information, including adding new users, through the “Outlet Management” tab in the Website. Any changes made to outlet information is subject to BAT’s approval.
- •You must not misuse the Website by:
- knowingly introducing viruses, trojans, worms, logic bombs or other material that is malicious or technologically harmful, or otherwise interact with the Website, or any part of it, in a harmful way;
- attempting to gain unauthorised access to the Website, the server on which the Website is stored or any server, computer or database connected to the Website or any other equipment or network connected with the Website; or
- interfering with, damaging or disrupting any software used in the provision of the Website or any equipment or network or software owned or used by any third party on which the Website relies in any way.
- •You are responsible for configuring and securing your information technology to enable you to access the Website.
- •You must keep your account details (including all security information we provided to you) secret and safe at all times. You must not disclose it to any third party. This includes not sharing your business account details with other people in your organisation. In the case of “multi-user” accounts, any additional employee users must be assigned their own separate login details for your business account.
- •You are responsible for ensuring that all persons who access the Website via your business account are aware of the Terms and other applicable terms, and that they comply with them.
- •We have the right to disable any user identification code or password, whether chosen by you or allocated by us, at any time, if, in our opinion, you have failed to comply with any of the provisions of the Terms.
- •If you believe anyone other than you has knowledge of your user name, code or password, you must immediately notify us at the email address [shown at the start of the Terms].
5. Using our materials and marks
- •We are the owner, or licensee, of all intellectual property rights in the Website, and in the material published on it. All such rights are reserved to us or our licensors.
- •You are not permitted to use any of our company names, word marks or logos in any way (including but not limited to any promotional purposes) without our express written approval (which may be under another agreement with us).
- •You must not use any part of the content on our Website for any other purpose other than to partake in our loyalty schemes and to review your scheme review records with us (for example, around compliance).
- •You shall not conduct or authorise any text or data mining or web scraping in relation to the Website or any features or functionality provided via the Website for any purpose, including the development of AI systems or models.
6. BATClub incentives and features
- •You can track your rewards and campaigns through the Website.
- •Where you may earn additional rewards, points and/or vouchers on the Website, such features may have their own terms and conditions that apply to the use of such function. You should read these carefully and ensure you understand the applicable terms before using such feature or functionality.
- •All rewards earned through the Website are non-transferable and can only be claimed by you.
- •You shall not have the right to redeem any vouchers for cash (or any other alternative not expressly stated in the specific terms of such incentive or feature) or transfer any points or rewards earned to any other entity or person.
- •Your employees or any other unauthorized persons are not eligible to earn rewards or participate in any features of the Website on your behalf, except in the case of “multi-user” accounts where additional employee users have been given separate login details.
7. Termination and amendments to the Terms and the schemes
- •BAT reserves the right to terminate, amend, update or discontinue the Website or any of its functionality or features (including but not limited to any rewards schemes) at any time without prior notice or liability to you.
- •We reserve the right to amend the Terms from time to time. Every time you wish to use the Website, please check the Terms to ensure you understand the Terms that apply at the relevant time. The Terms were last updated on 01.09.2025.
- •The schemes and campaigns (including the pay for performance, pay for compliance schemes or promotional campaigns) may be subject to periodic review and may be adjusted in terms of their nature and scope for any reason at BAT’s sole discretion.
8. Liability
- •We do not exclude or limit in any way our liability to you where it would be unlawful to do so. This includes liability for death or personal injury caused by our negligence or for fraud or fraudulent misrepresentation.
- •The Website is provided for general information purposes only and does not offer advice on which you should rely.
- •Although we take reasonable efforts to update the information we provide on our Website, we make no representations, warranties or guarantees, whether express or implied, that such information is accurate, complete or up to date.
- •We will not be liable to you for any loss or damage, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, even if foreseeable, arising under or in connection with:
- your use of, or inability to use, the Website; or
- your use of, or reliance on, any content or information displayed on the Website.
- •In particular, we will not be liable for any of the following you may incur (whether direct or indirect):
- loss of profits, sales, business, or revenue;
- business interruption;
- loss of anticipated savings; or
- loss of business opportunity, goodwill or reputation.
- •We will also not be liable for any indirect or consequential loss or damage.
- •Different limitations and exclusions of liability will apply to liability arising as a result of the supply of any products to you, which will be set out in our Terms of Sale.
9. External Links
- •Where the Website contains links to other sites and resources provided by third parties, these links are provided for your information only.
- •Such links should not be interpreted as approval by us of those linked websites or information you may obtain from them. We have no control over the contents of those sites or resources.
10. Assignment
- •We may transfer our rights and obligations under the Terms to any other organisation, including but not limited to, any of our group companies as part of an internal restructure.
11. Privacy
- •We will only use your personal information as set out in our Privacy Notice, as linked to at the beginning of these Terms.
12. Governing Law
- •The Terms are governed by and construed in accordance with the laws of England. Any disputes arising from or related to the Terms will be subject to the exclusive jurisdiction of the courts of England.
13. Contact Information
- •For any questions or concerns regarding the Terms, please contact BAT at the email address at the start of the Terms.
Summary of the SCCP (for sharing with external third parties)
Overview
a) Product categories
The SCCP applies to the following BAT product categories.
b) Supply chain entities
The SCCP refers to the following supply chain entities and distribution channels.
1. Contractor: any person or entity, other than a Customer or another BAT operating
company, contractually engaged by a BAT operating company to manufacture, sell,
distribute and/or store any BAT tobacco and nicotine products (BAT TNPs, as defined
above).
2. Customer: any person or entity, other than another BAT operating company or a DSD
Customer, directly purchasing BAT TNPs from a BAT operating company.
3. DSD: a BAT operating company engaging in Direct Store Distribution (also referred to as
Direct Store Sales or DSS) with vertically integrated distribution to DSD Customers.
4, DSD Customer: any person or entity purchasing BAT TNPs via DSD (rather than through a
third party distributor) and who in turn only sells to consumers.
5. Supply Chain Entities: Contractors and Customers.
c) Purpose of the SCCP
BAT’s Standards of Business Conduct (SoBC)1 and applicable laws, policies and procedures,
including the Supply Chain Compliance Procedure (SCCP), require BAT operating companies to
ensure that they do not knowingly engage in unlawful trade of BAT TNPs and their business
practices only support legitimate trade in BAT TNPs.2
The SCCP requires that Contractors should be informed of, and are expected to comply with, the
SCCP. In addition, BAT operating companies must also make the position on illicit trade clear to
Customers and DSD Customers.
This document provides an overview for Supply Chain Entities, and where required, DSD
Customers on how we comply with our commitments regarding illicit trade and to help you to
understand the role that you play in ensuring that the SCCP is followed. Our objective is to maintain
robust supply chain controls and to take appropriate action where there are risks that BAT TNPs
may be smuggled.
Should you require any further information about the SCCP, please do not hesitate to get in touch
with your local representative.
d) Application
All BAT operating companies are expected to abide by the SoBC. BAT operating companies are
required to maintain certain controls in respect of all markets into which BAT TNPs are supplied to
prevent BAT TNPs being diverted into illicit trade channels or being used for illicit purposes.
Additional controls will be required in certain markets representing a high risk of being the source of
smuggled BAT TNPs and/or in respect of certain brands which are at high risk of being smuggled
and/or tax being evaded.
All Supply Chain Entities and DSD Customers are required to adopt all controls which are
appropriate given market conditions and risk levels.
Failing to observe the SCCP requirements may result in BAT operating companies taking steps as
identified below, including the suspension of supplies of BAT TNPs and/or termination of dealings
with non-compliant Supply Chain Entities and DSD Customers.
e) Status of the SCCP
The SCCP and the assessment of high-risk markets and/or brands will be reviewed on a regular
basis. The SCCP will be revised and updated in accordance with any relevant changes in the SoBC
or other policies, principles and standards, legislative amendments, changes to the approach to
interpretation of legislative provisions, specific requests or guidance from authorities, and other
developments and trends identified in the market and general business environment.
Supply chain controls applicable to all markets
The SoBC expect BAT operating companies to maintain controls to prevent BAT TNPs being
diverted into illicit trade channels.
In all end markets, these controls should include the following.
a) 'Know your customer' evaluation and approval procedures
'Know your customer' (KYC) is an important procedure. It is necessary for instance, to ensure that
BAT TNPs are only made using reputable Contractors and sold to reputable Customers.
All BAT operating companies are required to conduct due diligence on Customers, DSD Customers
supplied directly through a BAT operating company's in-house distribution and suppliers, including
Contractors. Where subsequent customers are supplied through Supply Chain Entities, the Supply
Chain Entities should ensure compliance with KYC requirements in line with local legal
requirements.
b) Monitor supplies to market
BAT operating companies are required to monitor the overall mix and volume of BAT TNPs supplied
to individual markets.
c) Procedures for investigating, suspending and terminating dealings with Supply Chain
Entities suspected of involvement in illicit trade
BAT operating companies are required to seek contractual rights to investigate, suspend and cease
dealings with Supply Chain Entities, and to require Supply Chain Entities to cease dealings with
parties further along the supply chain, if it is reasonably believed that they (or others in the supply
chain such as subsequent customers) are involved, knowingly or recklessly, in illicit trade. These
terms can also be used optionally by BAT operating companies in their agreements with e.g. DSD
Customers.
Where BAT operating companies become aware of non-compliance by Supply Chain Entities, DSD
Customers or others in the supply chain, (such as subsequent customers) with applicable laws
and/or supply chain policies and procedures, including the SCCP, they are required to take actions3
to address the non-compliance. Such actions may include:
- 1warning against non-compliance and requesting an explanation;
- 2asking for steps to be taken to remedy non-compliance;
- 3reduction in supplies of BAT TNPs;
- 4delisting of certain brands;
- 5capping sales;
- 6where necessary, suspension or termination of supplies;
- 7where necessary, cessation of dealings; and/or
- 8reporting non-compliance to the authorities.
d) Response to notified seizures
BAT operating companies are required to respond appropriately to all notifications of seizures of
alleged BAT TNPs by authorities. To the extent reasonably practicable, steps should be taken to
assess the information received, investigate the seizures (including, where possible, obtaining
product samples) and identify whether any actions can be taken, or additional controls introduced in
order to reduce the risk of BAT TNPs being diverted into illicit trade channels. What actions/controls
are appropriate will depend on the pattern of smuggling, available track and trace technology,
circumstances of the seizure, etc.
BAT operating companies are required to provide information about seized products requested by
regulatory authorities, and/or as required by legislation, in accordance with the deadlines set by
authorities/legislation and in any event without unreasonable delay.
Your cooperation as Supply Chain Entities may be required to ensure appropriate actions are taken
in response to notified seizures.
e) Communication on illicit trade issues
BAT operating companies are required to engage in regular communication with Supply Chain
Entities, and where necessary with DSD Customers, on illicit trade issues, to reinforce the
importance of avoiding facilitating illicit trade.
Additional supply chain controls applicable to high-risk markets
BAT operating companies in high-risk markets are required to adopt the additional controls below
where appropriate and reasonably practicable.
a) Extended KYC procedures
In high-risk markets, BAT operating companies should, where possible, work with its Customers to
conduct due diligence in respect of all distributors of BAT TNPs to the retail level e.g. subsequent
customers of a BAT operating company's Customers and any other downstream supply chain
entities.
b) Measures to ensure supply to markets reflects legitimate demand
Where markets are designated as a high-risk for Combustible Tobacco Products and/or Modern
Oral Products, BAT operating companies must have a legitimate demand calculation for total market
and all high-risk brands of Combustible Tobacco Products and/or Modern Oral Products.
Where necessary to address illicit trade risks (but not to prevent legitimate cross-border sales, for
example within the EEA and Switzerland), BAT operating companies may decide to cap sales of
BAT TNPs in areas that represent a high smuggling risk or cap sales of specific brands representing
a high smuggling risk.
c) Tracking and tracing supplies
Even where there is no legal requirement to track and trace supplies, BAT operating companies in
markets at high-risk of illicit trade in Tobacco Products are required to introduce track and trace
technology to the first external customer. The requirement to track and trace supplies to the first external customer may not apply in respect of certain end markets where a BAT operating company
only supplies a single first external customer. Your local BAT operating company representative will
contact you to discuss any track and trace requirements, and your cooperation may be required to
ensure that they are appropriately implemented.
BAT operating companies should be able to identify the first external customers which supplied
seized Tobacco Products in respect of all seizures originating from markets at high-risk of illicit
trade.
Where necessary to identify the point at which Tobacco Products have left the legitimate supply
chain, BAT operating companies may need to introduce additional measures such as:
- •track and trace beyond the first external customer (Additional Customer Tracking or ACT); or
- •other checks (e.g. audits of retailer sales volumes) to ensure that all Tobacco Products supplied to a market are in fact ultimately sold at retail in the intended market.
Your cooperation may be required in respect of these measures.
d) Training for external third parties
BAT operating companies may wish to consider training for Supply Chain Entities and, if required,
select DSD Customers in high-risk markets to address the specific circumstances giving rise to illicit
trade risks in that market. Your local BAT operating company representative will get in touch to
discuss the delivery of training, where applicable.
e) Communication with subsequent customers on illicit trade issues
To the extent that it is reasonably practicable, BAT operating companies may wish to consider
communicating directly with subsequent customers, where this is required to address illicit trade
risks in a specific high-risk market or in respect of specific high-risk brands. Your cooperation may
be required to facilitate such discussions.
f) Flow-down of obligations to subcontractors and subsequent customers
BAT operating companies should ensure that specific contractual obligations placed on Supply
Chain Entities in relation to illicit trade, money laundering, terrorist financing and/or facilitation of tax
evasion in high-risk markets are also imposed on the Supply Chain Entities' subcontractors and
subsequent customers. Your cooperation as Supply Chain Entities may be required in respect of
implementing these contractual obligations.